Terms of Use

Last updated: July 2026

1. About, the Parties and Scope

  1. This document constitutes binding terms of use and terms of engagement (hereinafter: "these Terms of Use" or the "Agreement"), governing the terms of use of the Platform and the services ancillary to it, between:

    Name of Platform Owner / Company Well-Made Tech

    Business Reg. No. 314475781

    whose address is Israel

    Email

    (hereinafter: the "Company" or the "Platform Owner"), and any brand, business entity, authorized representative, or authorized user thereof making use of the Platform (hereinafter, jointly and severally: the "Client", the "Brand", or the "User").
  2. The Platform is an internal enterprise software system (ERP) for managing the production processes of made-to-order fashion items. The Brand's end customers do not use the Platform and are not a party to these Terms of Use.
  3. Use of the Platform is permitted only to business clients and to authorized users on their behalf, in a business-to-business (B2B) commercial context.
  4. Any access to the Platform, registration thereto, login, uploading of information, receipt of service, or other use thereof constitutes the Client's confirmation that it has read these Terms of Use, understood their content, and agreed to all of their provisions. A Client who does not agree to any term must refrain from any use of the Platform.
  5. To the extent that there exists between the Company and the Client an individual engagement agreement, commercial appendix, price quote, cancellation appendix, or any other engagement document (hereinafter: an "Individual Agreement"), the provisions of these Terms of Use shall apply in addition to the Individual Agreement. In the event of an express conflict, the provisions of the Individual Agreement shall prevail, but only with respect to that specific matter and to the extent expressly stated therein.
  6. In the event of a conflict between the provisions of these Terms of Use and other publications relating to the Platform, the provisions of these Terms of Use shall prevail.
  7. Section headings are for convenience only and do not affect the interpretation of these Terms of Use. Where the singular is used, the plural is also implied, and vice versa, depending on the context.

2. Definitions

For the purposes of these Terms of Use, the following terms shall have the meanings set out below:

  1. the "Platform" or the "System" - the Company's ERP system, including any website, interface, personal area, module, management tool, visual website for displaying models, API, and any infrastructure or ancillary service by means of which the Services, in whole or in part, are provided.
  2. the "Company" or the "Platform Owner" - as defined in Section 1.1.
  3. the "Client", the "Brand" or the "User" - any brand, store, business entity, or authorized representative thereof making use of the Platform.
  4. an "Authorized User" - a person to whom the Client has approved access to the Platform on its behalf, with viewing, editing, management, or any other permission to be defined.
  5. an "End Customer" - a private individual (including a customer ordering a fashion item, such as a bride) whose order the Brand manages in the System. The End Customer does not use the Platform.
  6. "Client Information" or "User Content" - any information, data, file, document, text, image, video, catalog, design, price, specification, raw material data, product bill of materials, supplier agreements, costs, delivery times, order data, measurements, or any other content that the Client or someone on its behalf provides, uploads, enters, approves, or allows access to in the course of using the Platform.
  7. "End Customer Information" - personal information relating to the Brand's end customers, entered or stored in the System by the Brand, including name, address, email, body measurements, photographs (which may include, in certain cases, the End Customer's face), and the type/price of the item.
  8. a "Product" - any output, tag, analysis, insight, classification, or document produced, processed, or displayed by means of the Platform, including by means of artificial intelligence tools.
  9. "Third-Party Providers" - any infrastructure, cloud, hosting, security, backup, error monitoring, artificial intelligence, email service, authentication, analytics, or any other technology provider on whose services the Company relies.
  10. the "Services" - all services, modules, capabilities, functions, products, and interfaces provided by means of the Platform or in connection with it.
  11. these "Terms of Use" - this document, in all of its provisions, as updated from time to time.

3. Nature of the Services

  1. The Platform is an end-to-end ERP system for managing the production processes of made-to-order fashion items, including collecting orders, managing raw materials and the product bill of materials, managing suppliers, managing measurements and personal fittings, managing the production process, and tracking through to delivery to the End Customer.
  2. The Platform includes, among other things: an orders module (including orders in standard size and in custom-fitted size), management of raw materials and costs, management of inventory, management of production, management of contacts, a visual website for displaying products ("showroom") and flagging requests with the contacts, and management of requests and loans of items for a limited period (Sample Loans / Reservations).
  3. The Services are intended for brands and their stores, including stores in Israel and stores abroad that transmit customers' measurements, all in accordance with the permissions and the service model available from time to time.
  4. The Company may, at its discretion, add, change, restrict, condition on payment, or remove services, modules, features, or functionalities, subject to the provisions of these Terms of Use and the Individual Agreement.
  5. It is clarified that the Platform is merely an operational and management aid, and does not replace professional judgment, quality control, work procedures, or any professional or regulatory obligation applicable to the Client. Responsibility for the accuracy, quality, and completeness of the data, content, measurements, prices, and products rests with the Client alone.

4. Eligibility Requirements, Registration and Login

  1. Use of the Platform is permitted only to business clients and to authorized users on their behalf. The Client represents that it is lawfully authorized to enter into these Terms of Use, and that any person performing registration, login, uploading of content, or use on behalf of the Client is authorized to do so and binds the Client.
  2. The engagement under these Terms of Use is a business engagement between business entities (B2B) and is not a consumer transaction. Accordingly, and to the extent permitted by law, the provisions of the Consumer Protection Law, 5741-1981, shall not apply to it.
  3. The Company may, at its discretion, condition access to the Platform on the signing of an Individual Agreement, completion of an identification process, provision of details, or compliance with additional preconditions, and may approve or reject registration and allocate, restrict, or cancel permissions based on security, operational, or agreement-compliance considerations.
  4. Login to the Platform is carried out by creating an account and receiving a one-time login link to the user's email address (Magic Link), or by any other authentication mechanism determined by the Company from time to time.
  5. The Client undertakes to provide accurate, complete, and up-to-date registration details, and to ensure that every Authorized User on its behalf acts in accordance with these Terms of Use.
  6. The Client is solely responsible for maintaining the confidentiality of the access and login details of the Authorized Users on its behalf, including the email inbox used to receive login links. Any action performed by means of the Client's account or the identification details of anyone on its behalf shall be deemed an action approved by it. The Client shall notify the Company without delay of any suspected unauthorized use or security incident.

5. License to Use, Accounts and Permissions

  1. Subject to the Client's compliance with the provisions of these Terms of Use and the Individual Agreement, the Company grants the Client a limited, revocable, non-exclusive, non-transferable, and non-assignable license for internal business use of the Platform only, in accordance with the determined service model.
  2. The license may be limited, among other things, in the number of Authorized Users, types of permissions, available modules, usage volumes, or usage period, as determined in the Individual Agreement or in the Company's interface.
  3. The permission structure and types of users are determined and managed by the Client. The Client is solely responsible for defining permissions as needed, updating them, and revoking the permissions of users who have ceased to be authorized on its behalf.
  4. The Client shall bear full responsibility for any action performed by means of the Client's account or the Authorized Users on its behalf.

6. User Content, Brand Responsibility and Processing License

  1. All content, information, and data entered or uploaded to the System - including images, video, texts, catalogs, designs, prices, raw material data, product bill of materials, supplier agreements, costs, and delivery times - are entered by the Brand and at its sole responsibility.
  2. Responsibility for the accuracy, legality, completeness, and quality of the content (including image quality) and of the prices displayed rests with the Brand alone. The Company does not review, verify, or edit the content and is not responsible for it.
  3. Subject to the Company's rights in the Platform, the rights in the raw User Content shall remain those of the Client or of someone on its behalf, as applicable.
  4. The Client grants the Company, for the duration of the engagement and any additional period reasonably required for the provision of the Services, a limited license to use the User Content, for the purposes of: (a) operating the Platform; (b) storing, processing, analyzing, organizing, and displaying the content; (c) creating Products; (d) providing support, maintenance, security, backup, and oversight; (e) handling faults; (f) fulfilling the Company's obligations under the Agreement; all subject to law.
  5. The Client acknowledges that, in the course of the Service, the User Content may be processed by automated means and/or by means of artificial intelligence tools and third-party services, depending on the nature of the Service.
  6. The Client represents and undertakes that it is lawfully entitled to upload the User Content to the System and to grant the Company authorization to process it, and that uploading, storing, processing, or displaying it does not constitute a breach of law, a third-party right, a confidentiality undertaking, or a contractual restriction.

7. End Customer Information, Suppliers and Sensitive Commercial Information

  1. The Client acknowledges that the information entered or stored in the System may include personal information of End Customers (including name, address, email, body measurements, and photographs that may include faces), as well as personal and commercial information of suppliers (including name, email, phone number, prices, and payment details).
  2. With respect to the End Customer Information and the supplier information, the Brand is the "Controller" of the information, and the Company acts as a processor of information on its behalf and solely in accordance with its instructions, for the purpose of providing the Services.
  3. The Client represents and undertakes that it has obtained all consents, notices, authorizations, and legal bases required under all applicable law for the collection, photographing, entry, storage, processing, and use of End Customer Information and supplier information by means of the System, including with respect to photographs including faces and to body measurements.
  4. Responsibility for the security of End Customer information at the store level, for defining the information retention and deletion policy, and for honoring the rights of data subjects, rests with the Brand. The Company shall provide automatic information retention and deletion mechanisms in accordance with the settings established with the stores.
  5. The Company shall take reasonable measures to secure the information in the System, but is not responsible for the manner in which the Brand collects information, the legal basis for its processing, or the use made of it by the Brand.
  6. The terms of information processing, its security, and the allocation of responsibility shall be detailed in the applicable Privacy Policy and/or in a separate data processing appendix, to the extent prepared.

8. Use of Artificial Intelligence

  1. The Platform includes, or may include, artificial intelligence components, including the creation of descriptive tags for items, and the recording of events and operational decisions for the purpose of generating business insights for the Client.
  2. Some of the artificial intelligence components are under development, and the Company does not undertake their availability, accuracy, completeness, or fitness for a particular purpose.
  3. Any tag, insight, analysis, or product produced by means of an artificial intelligence tool constitutes an aid only, may include errors or inaccuracies, and does not constitute a representation, undertaking, or binding opinion. Reliance on it is at the sole responsibility of the Client.
  4. Processing by means of artificial intelligence tools may be carried out by means of third-party providers, subject to the provisions of these Terms of Use and the Privacy Policy.

9. Intellectual Property

  1. All intellectual property rights in and in connection with the Platform, including in the software, code, interfaces, modules, models, algorithms, design, templates, database structure, work processes, names, logos, and trademarks, are and shall remain the sole property of the Company and/or its licensors.
  2. Nothing in these Terms of Use shall grant the Client any right in the Company's intellectual property, other than the limited right of use expressly granted under these Terms of Use.
  3. The Client shall not copy, duplicate, distribute, translate, adapt, reverse engineer, disassemble, extract data from, bypass permissions in, or make use of the Platform or its Products for the purpose of building a competing service, unless expressly permitted by law or with the Company's prior written approval.
  4. The Client shall not use the Company's name, the Platform's name, its goodwill, or its marks in a manner that may create a false impression of sponsorship, partnership, affiliation, or authorization.
  5. It is clarified that all intellectual property rights in the fashion items, designs, models, and the Client's products - including in patterns, templates, dress designs, collections, and any item designed, developed, or created by the Client or on its behalf - are and shall remain the sole property of the Client. The Company shall have no right, ownership, license, or claim in the intellectual property in such fashion items, other than the limited license to use required for operating the Platform and providing the Services only, in accordance with Section 6 above.

10. Prohibited Use

  1. The Client undertakes to use the Platform lawfully only, in good faith, and in accordance with all law applicable to it.
  2. Without limiting the generality of the foregoing, the Client undertakes not to: (a) upload false, misleading, or unauthorized information; (b) infringe intellectual property rights, trade secrets, or confidentiality undertakings; (c) attempt to penetrate, scan, mine data from, bypass permissions in, reverse engineer, or compromise the security of the System; (d) engage in unauthorized automated use, scraping, crawling, or training models based on the System or its Products; (e) use the System for the purpose of building a competing service; (f) harm the proper functioning of the System, its servers, or other users.
  3. Without derogating from any other right, the Company may, at its reasonable discretion, restrict access, suspend a user, block an account, remove information, or suspend service if a concern arises regarding a breach of these Terms of Use, a breach of law, infringement of third-party rights, or a security risk. To the extent reasonable under the circumstances, appropriate notice shall be given to the Client.

11. Availability, Maintenance and Reliance on Third-Party Providers

  1. The Company shall act on a reasonable-efforts ("best effort") basis to make the Platform available to the Client in a proper and available manner, but does not undertake continuous, complete, fault-immune, or disruption-free availability, and is not subject to a service level agreement (SLA), unless otherwise provided in an Individual Agreement.
  2. The Client is aware that the Platform relies, among other things, on cloud infrastructure, servers, and a database located in the United States, email services, artificial intelligence services, error monitoring tools, and additional third-party providers. The availability, speed, completeness, and functioning of the Platform may be affected by faults, limitations, delays, changes, or service interruptions at those providers.
  3. The Company may perform, from time to time, maintenance work, updates, upgrades, and changes to the Platform, including adding, removing, or discontinuing components, and does not undertake to maintain their availability or backward compatibility. To the extent reasonable under the circumstances, the Company shall endeavor to give advance notice of material planned shutdowns, but shall not be obligated to do so.
  4. The Company shall not be liable for unavailability, degradation in performance, partial results, or incorrect output resulting, in whole or in part, from such third-party providers or from circumstances beyond its reasonable control (force majeure), including war, a state of emergency, a security event, strike, epidemic, natural disaster, cyberattack, or the shutdown of a cloud provider or artificial intelligence provider.

12. Limitation and Disclaimer of Liability

  1. The Services are provided on an "AS IS" and "AS AVAILABLE" basis. The Company makes no representation or warranty, express or implied, including as to fitness for a particular purpose, merchantability, accuracy, completeness, or non-infringement, except as expressly set forth in these Terms of Use.
  2. The Company shall not be liable for any indirect, consequential, special, or punitive damage, including loss of profits, loss of business opportunity, loss of data, harm to reputation, or economic loss, arising from the use of the Platform or from the inability to use it.
  3. In any event, and subject to law that cannot be contracted out of, the Company's aggregate liability for any cause of action, whether contractual, tortious, or other, shall not exceed the total consideration actually paid to the Company by the Client during the six (6) months preceding the event giving rise to the cause of action.
  4. The limitations of liability in this section constitute a material part of the engagement and of the pricing basis, and the Client confirms that they are reasonable under the circumstances.

13. Indemnification

  1. The Client shall indemnify and compensate the Company, its employees, directors, shareholders, representatives, and anyone on its behalf, for any damage, loss, charge, fine, expense, or reasonable cost (including attorneys' fees), caused to them as a result of or in connection with: (a) a breach of these Terms of Use by the Client; (b) unlawful or prohibited use of the Platform; (c) User Content or information entered by the Client; (d) infringement of a third party's right, including End Customers and suppliers; (e) the absence of consent, notice, or a legal basis for the processing of personal information provided or entered by the Client.

14. Term of Engagement, Termination, Data Export and Platform Closure

  1. The terms of consideration, the billing model, and payment dates are governed by a separate Individual Agreement, and are not part of these Terms of Use.
  2. Upon termination of the engagement, the Client shall be entitled to export its raw information from the System, including raw materials, dress designs, orders, models and samples, lists of requests and loans (Requests / Reservations), and contacts, all in accordance with the export capabilities existing in the System.
  3. In the event of termination of the engagement by the Client, the Client's information shall be retained (frozen) for a period of three (3) months, and shall thereafter be fully deleted, unless otherwise provided by law or in an Individual Agreement.
  4. Should the Company decide to close the Platform, the Client shall be given six (6) months' advance notice, and during that period the Client shall be given the opportunity to export its information. After the closure date, the information shall not be retained.
  5. Termination of the engagement shall not derogate from the Client's obligation to pay any amount accrued up to the termination date.

15. Privacy

  1. The Company respects the privacy of users and acts in accordance with all law, including the Privacy Protection Law, 5741-1981, and the regulations thereunder.
  2. The full Privacy Policy is detailed in a separate document, which constitutes an integral part of these Terms of Use. In the event of any conflict between this document and the Privacy Policy with respect to the processing of personal information, the Privacy Policy shall prevail.

16. Changes to These Terms of Use

  1. The Company may update these Terms of Use from time to time, at its discretion. The updated version shall be binding from the date of its publication or the date of its delivery to the Client, whichever is earlier.
  2. Continued use of the Platform after an update to these Terms of Use constitutes agreement to the updated version.
  3. Notwithstanding Section 16.1, if the Company makes a change to these Terms of Use or to the Privacy Policy that materially and adversely affects the manner of processing, the storage, the security, or the identity of the sub-processors accessing the information described in Section 7 (End Customer Information, Suppliers and Sensitive Commercial Information), the Client shall be given 31 (thirty-one) days' prior written notice before the change takes effect. The foregoing does not condition the change taking effect on the Client's consent, and does not derogate from the Client's termination rights under the Individual Agreement or the applicable subscription terms, as the case may be.

17. General

  1. If a provision of these Terms of Use is found to be invalid or unenforceable, this shall not affect the validity of the remaining provisions.
  2. A waiver or failure to insist upon a right under these Terms of Use shall not be deemed a waiver of that right or of any other right on another occasion.
  3. The Client may not assign or transfer its rights or obligations under these Terms of Use without the Company's prior written consent. The Company may assign its rights and obligations.
  4. These Terms of Use, together with the Individual Agreement and the Privacy Policy, constitute the entire agreement between the parties on the matters addressed herein.
  5. These Terms of Use shall be governed solely by the laws of the State of Israel. Exclusive jurisdiction over any matter relating to these Terms of Use shall be vested in the competent courts of Tel Aviv-Jaffa.

18. Contact

For any question or inquiry relating to these Terms of Use or the Services, the Company may be contacted at the following email address: .